By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
TechgoonduTechgoonduTechgoondu
  • Audio-visual
  • Enterprise
    • Software
    • Cybersecurity
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
    • Cellphones
    • Tablets
  • PC
  • Telecom
Search
© 2023 Goondu Media Pte Ltd. All Rights Reserved.
Reading: Creative Zii site down, as the new chip is launched
Share
Font ResizerAa
TechgoonduTechgoondu
Font ResizerAa
  • Audio-visual
  • Enterprise
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
  • PC
  • Telecom
Search
  • Audio-visual
  • Enterprise
    • Software
    • Cybersecurity
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
    • Cellphones
    • Tablets
  • PC
  • Telecom
Follow US
© 2023 Goondu Media Pte Ltd. All Rights Reserved.
Techgoondu > Blog > Uncategorized > Creative Zii site down, as the new chip is launched
Uncategorized

Creative Zii site down, as the new chip is launched

Alfred Siew
Last updated: January 9, 2009 at 12:18 PM
Alfred Siew
Published: January 9, 2009
3 Min Read
SHARE

Was gonna blog about Creative’s new Zii chip that was launched at the CES gizmo show yesterday, but realised its site is actually down. Another PR snafu?

The company has smartly hyped up the Zii as something to do with “stem-cell computing”, driving up hits at techie sites by making them guess what Zii actually was.

Unfortunately, a problematic site is surely not the best way to launch such an important chip that is aimed at turning around Creative’s flagging fortunes of late.

What exactly is Zii? We have no real idea. But Creative calls it stem-cell computing. So at first we thought – WOW maybe Creative is moving to the life sciences industry and scored some deal with some big pharmas. But it’s not.

The new system-on-chip, so-called because you can run nice embedded software on it, is expected to be massively scalable, green in terms of power consumption and most importantly, powerful enough for playing rich media.

Called ZMS-05, it appears to be aimed at devices of the future – be it a netbook, cellphone or portable media player – that will handle all the rich media that will come our way.

Creative claims it can scale up from 10Gigaflops to Petaflops (floating point operation per second) in terms of processing power.

Early partners include MSI, of MSI Wind Netbook fame, and as reported by VR-Zone, Creative itself.

Does Sim Wong Hoo have another winner on his hands to turn Creative around once more, as he has done with his accurate bet on MP3 players in the past?

It remains to be seen, of course. But it’s good to see the company going back to R&D to create a niche for itself, after that costly marketing battle with Apple over the by-now commoditised MP3 player market.

At least this effort, out from the geeky corridors of 3DLabs, that expensive graphics chip firm that Creative bought, appears to be some real core IP that the company can use.

But is it another SoundBlaster chip on the cards? Sim will certainly hope so.

Techgoondu giveaway: Win a 42-inch LCD TV
Techgoondu is now on Twitter!
Hype versus reality
Seagate on the road to recovery. Will HDD prices go up?
Goondu Review: Seagate Backup Plus Fast 4TB
TAGGED:Creative Zii

Sign up for the TG newsletter

Never miss anything again. Get the latest news and analysis in your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp LinkedIn Copy Link Print
Avatar photo
ByAlfred Siew
Follow:
Alfred is a writer, speaker and media instructor who has covered the telecom, media and technology scene for more than 20 years. Previously the technology correspondent for The Straits Times, he now edits the Techgoondu.com blog and runs his own technology and media consultancy.
Previous Article Best selling Amazon 2008 album is free
Next Article Razer Mamba wireless mouse kicks ass
3 Comments
  • Luca Richards says:
    August 13, 2010 at 10:41 am

    the demand for embedded software these days are getting higher and higher.:”.

    Reply
  • Billy Teo says:
    January 9, 2009 at 4:34 pm

    Hello Mr Siew,

    bet you are looking forward to reviewing the new Creative products like Zii Sports and Zii Fit.

    I won’t say that these proposed products are Zii-mote prospects, but I’ll like to take a swing at them too sometime in future.

    And for all those cynics, do remember that Zii Best Is Yet To Be.

    Reply
  • hansolo says:
    January 9, 2009 at 4:22 pm

    Hi, the site is up now. But it’s poorly designed. I’m forced to sit through a long-winded video intro clip which doesn’t tell me anything.

    I think “stemcell computing” is a poor choice for the new chip because it’s a controversial subject in many countries. It will unnecessarily distract consumers from the product, no matter how wonderful it is.

    Creative’s marketing department cocks up again.

    I beg to differ, Creative’s bet on mp3 players was a poor one. It may be the world’s 2nd largest maker, but margins are poor.

    It made its fame on the Soundblaster and haven’t had a bona fide hit since then.

    Reply

Leave a ReplyCancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Stay Connected

FacebookLike
XFollow

Latest News

Singapore’s HTX, Google Cloud to develop AI for public safety
Enterprise Software
May 28, 2025
Q&A: Digital trust is eroding and businesses need to rebuild, says Thales
Cybersecurity Enterprise Internet
May 28, 2025
Dell pitches next-gen infrastructure technologies to power AI for businesses
Enterprise
May 27, 2025
Building a PC? Fancy wood, video screens and retro beige plastic?
Gaming PC
May 27, 2025

Techgoondu.com is published by Goondu Media Pte Ltd, a company registered and based in Singapore.

.

Started in June 2008 by technology journalists and ex-journalists in Singapore who share a common love for all things geeky and digital, the site now includes segments on personal computing, enterprise IT and Internet culture.

banner banner
Everyday DIY
PC needs fixing? Get your hands on with the latest tech tips
READ ON
banner banner
Leaders Q&A
What tomorrow looks like to those at the leading edge today
FIND OUT
banner banner
Advertise with us
Discover unique access and impact with TG custom content
SHOW ME

 

 

POWERED BY READYSPACE
The Techgoondu website is powered by and managed by Readyspace Web Hosting.

TechgoonduTechgoondu
© 2024 Goondu Media Pte Ltd. All Rights Reserved | Privacy | Terms of Use | Advertise | About Us | Contact
Join Us!
Never miss anything again. Get the latest news and analysis in your inbox.

Zero spam, Unsubscribe at any time.
 

Loading Comments...
 

    Welcome Back!

    Sign in to your account

    Username or Email Address
    Password

    Lost your password?