As part of their research into the tablet market, Lenovo recently did a study of Android applications that Singaporeans buy. The online survey, which ran for a week from 12th to 18th September, garnered close to 400 respondents here in Singapore.
The high-level results confirm what most people already know, e.g. people are more willing to spend if the price point of the application is low, and that people spend the most on entertainment and games. However, some of the results from the Lenovo survey are pretty interesting.
Android developers, take note, as market surveys like this can be useful to your business!
What are your three favourite types of applications?
No prizes for guessing this one. Entertainment (aka games) is unequivocally the top category for Android users.
How much are you willing to pay for a great application?
Hmmm… People still expect “great” applications to be as cheap as possible, or even free. Seems like ad-supported or freemium models, if you’re a developer, is the way to go.
If you were to buy an application, what type of application would it be?
What type of application have you paid the most for?
Productivity tools and entertainment look to be the top categories that people buy. Seems like few people would buy social applications (even though they are popular — see first survey question).
From the survey, people do not want to spend on travel and news apps. It’s not surprising since Google already has an excellent free Google Maps app, and many news portals and sites (like Techgoondu!) provide free content on their websites.
What is the least useful type of application on the Android market?
Interesting question. Seems like wallpapers, libraries and demos are apps that people find the least useful.
