ConnecTechAsia, one of Asia’s largest infocomm and media shows, is going virtual in September this year because of restrictions made necessary by the ongoing coronavirus pandemic.
The virtual event, which incorporates the CommunicAsia, BroadcastAsia, SatelliteAsia and TechXLR8 Asia exhibitions, will be held on the same dates planned for the physical event – September 29 to October 1.
It promises to connect attendees on an online platform that will continue to run throughout the year, even after the main event is over, the organiser Informa Markets said yesterday.
During the main event, conference delegates can expect to engage at live keynote, Q&A and breakout sessions while the virtual exhibition floor will enable companies to showcase their vertical-specific products to registered attendees, it said in a statement yesterday.
The ConnecTechAsia event was originally slated to run in June 2020, but was later postponed to its current September date.
It is the latest high-profile event to be impacted by travel restrictions during the pandemic, which has already caused the Mobile World Congress show in Barcelona to be cancelled just days before its doors were set to open in February.
For ConnecTechAsia, the physical event is expected to resume next year, from June 9 to 11 at the Singapore Expo and Max Atria.
Adding a permanent online platform to the physical event will make a difference to conference goers, said Ivan Ferrari, event director for tech, media and entertainment events at Informa Markets.
“I am convinced that this significant investment in virtual will bring about a fresh experience that they will appreciate and gain from,” he added.