Tag: crm

crm

Trust undergirds the use of data for AI: Salesforce

Generative AI needs a “trust revolution” to close the “trust gap” to…

Ai Lei Tao Ai Lei Tao

Why Dreamforce 2016 is such a different tech event

There were no gleaming gadgets on show, but Dreamforce 2016 attracted 170,000…

Grace Chng Grace Chng

How Pizza Hut boosted sales in Hong Kong with digital marketing savvy

Digital marketing has let Pizza Hut focus on the customer, raise revenue…

Grace Chng Grace Chng

Salesforce rolls out intelligence into its products at Dreamforce 2016

Einstein was introduced in September and details of its release were given…

Grace Chng Grace Chng

Business software spending to hit nearly US$150bn this year

Gartner singled out a number of key trends in the business software…

Aaron Tan Aaron Tan

Tapping on the cloud to do good

Salesforce.com may be more commonly associated with cloud computing software used by…

Aaron Tan Aaron Tan

Salesforce to expand cloud offerings, eyes SAP

Salesforce.com is gearing up for a wider range of cloud-based software targeted…

Aaron Tan Aaron Tan

With Wave, Salesforce.com wants to disrupt the analytics market

For years, Salesforce.com, the poster boy of cloud computing, has been criticised for offering…

Aaron Tan Aaron Tan

Salesforce pitches for the Internet of things, like smart toothbrushes

That's the big vision. The company has to get the critical buy-in…

Alfred Siew Alfred Siew

Salesforce bets big on mobile, promises easy-to-build apps

The customer service management vendor is looking once again to position itself…

Alfred Siew Alfred Siew

Oracle zeros in on the cloud and big data

Amidst the brouhaha surrounding the spat between Oracle and Salesforce at Oracle…

Aaron Tan Aaron Tan

Oracle unveils fruits of Project Fusion

After four years since its inception, Project Fusion, Oracle's next generation suite…

Aaron Tan Aaron Tan

The goondu interview: Oracle social CRM

With more workers Twittering and connecting with one another through Facebook and…

Aaron Tan Aaron Tan